ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions

Episode 2: Steven Amiel, Founder & CEO, MMI Solutions

Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven Amiel, Founder and CEO of MMI Solutions discusses the brand benefits of implementing a multi-tenant marketing automation solution and how these solutions allow vendors to adapt to longer sales cycles and changing buyer behavior.