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The Missing Link in Demand Generation: Marketing To People, Not Contacts

Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST - Register Today

Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.

For most marketing organizations, using social media for demand generation is still mostly an art.  But for top-performing organizations, harnessing the power of social media and the changing customer behavior to their advantage is about focusing on people, instead of contacts. Through this approach, the top-performing organizations are successfully using social media as an integral part of their demand generation engine.

Learn from a panel of thought-leaders about using social media for demand generation, and how to create a roadmap for your marketing organization.

Speakers:


Andrew Gaffney, Editor, DemandGen Report
Ralf VonSosen, VP Marketing, InsideView
Maria Pergolino
, Senior Director Marketing, Marketo

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