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Tech Data Offers Suite Of Reseller Marketing Solutions And Services


Tech Data Corporation
, a technology distributor and service provider, recently announced the launch of a new reseller marketing program powered by TDAgency, the company’s marketing services agency. ResellerCONNECT was developed to focus on the marketing needs of SMB resellers, while still tackling the goals of top technology vendors.

The four key components of resellerCONNECT are:

  • Lead Generation: Resellers can sign up for a variety of services, including competitively priced, appointment-setting service on a pay-for-performance basis. Additionally, TDAgency provides direct mail services, and email marketing that leverages enterprise-level software to enable targeted, behavioral-based campaigns.
  • Event Management: TDAgency’s events team is provided to help resellers manage end-user events of all sizes, from site inspection to execution. Team members are on hand to help with areas including contract negotiations, budget development, travel coordination and event recruitment.
  • Creative Services: From branding and graphic design, to video production and copywriting, the TDAgency team is on hand to help resellers engage target audiences, generate awareness and drive demand across channels.
  • Web Design: Resellers can tap web and e-marketing consultants to tackle a variety of projects, from web site refreshes, to complete site development and rollouts. 

TDAgency also is offering a quarterly education series featuring webinars that spotlight industry best practices, and demonstrate the unique value proposition of each to enable resellers to maximize their ROI. 

“ResellerCONNECT has provided us with a tailored approach for our needs, and we couldn’t be more excited about the results,” said Michael Kanan, President and CEO of Inacomp TSG. “TDAgency has delivered an ideal value proposition for the reseller community. They understand that we don’t simply want templates to make our sales and marketing collateral look just like our competitors’. We need full-cycle marketing within our budget. From initial quoting and timeline delivery to reviewing the final proofs, I knew exactly what to expect from TDAgency and when to expect it.”

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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