Harte-Hanks, a company that specializes in direct and targeted marketing, has announced a strategic partnership with GX Software, a web content management and online marketing software provider, to provide end-users with more relevant content and easier communication tactics across all channels.
By integrating GX Software’s BlueConic online engagement solution with Harte-Hanks data solutions, the companies will help clients better engage customers and in turn, build long-term loyalty and support.
“Optimizing the customer experience is critical, and a key component of that is uniquely enabled by combining BlueConic and Harte-Hanks’ extensive data solutions,” said Robert Fuller, Managing Director of Product Innovation at Harte-Hanks, in a statement. “Together these solutions help more quickly build a complete customer profile and take integrated action on it across any channel in real-time. We see this as an opportunity to solve common customer experience issues as well as tackle clients’ unique customer challenges.”