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Making The Case For B2B E-Commerce [Infographic]

An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to buy a specific product, but purchased a competing solution instead because it was easier to complete the transaction online. This infographic from Sullivan, a digital marketing agency, highlights some key statistics regarding B2B online sales.

SULL_B2B_infog_4241512

 

Source: Sullivan

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