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HP To Leverage Microsoft To Streamline Channel Sales, Replacing Salesforce

deal_shake_shutterstockMicrosoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.

HP has invested in the sales and service collaboration platform to deliver a more streamlined sales experience to customers and partners as part of an ongoing effort to transform its sales and partner environment and boost productivity, according to a release. HP’s sales, service and marketing professionals will also use Microsoft Office 365 for productivity and collaboration, and the IT team will use Microsoft Azure, a global, hybrid cloud for all of the solutions.

The refresh aims to increase the percentage of indirect sales from 80% of total today to 87% by the end of its next financial year, November 2017, according to Reseller News.

“For us it was a natural move to look at one combined vendor end-to-end,” said HP COO Jon Flaxman, in an interview with Fortune. “We want to drive big data and analytics and we had a compelling need for our sales teams and channel teams to simplify, modernize and speed was critical.”

Prior to the agreement, HP’s sales team used Salesforce CRM, while its support team leveraged Oracle solutions. Microsoft beat out both competitors to provide a combined solution for both departments.“HP continues to innovate in its customer engagement with the tools and business processes it provides to its employees and partner community and, of course, the products and services it delivers,” said Judson Althoff, Executive VP of Worldwide Commercial Business at Microsoft, in a statement. “We share this dedication to digital transformation with HP and are incredibly proud to work with it as it delivers amazing technology experiences to people around the globe.”

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