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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

Trapit And Addvocate Merge To Streamline Content Curation

A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]

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Globalscape Focuses On Creating A Thriving Channel

Over the past year, Globalscape, a secure information exchange company, has focused on bolstering its channel business. Despite having a loyal and diverse global customer base, the leadership team decided in early 2014 to expand sales initiatives and specifically, invest in developing a North American channel. Now at the tail end of the year, Globalscape […]

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Toshiba Exec Discusses Channel Success Stories, Lessons Learned

The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]

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Dell Sees 61% Jump In Deal Reg With New Competencies And Training Initiatives

Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]

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Sungard Increases Deal Registration By 20% With TreeHouse Reseller View PRM

To maximize channel growth and sales, it is imperative that vendors provide seamless access to the information and resources partners need to succeed, including sales tools and training materials, marketing collateral and deal registration. Sungard Availability Services (AS), a provider of IT managed services, information availability consulting services, business continuity management software and disaster recovery […]

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DataGravity Builds Up Partner Program With Discovery Series Release

DataGravity, a company with the sole mission of helping businesses unlock the value of their data, is ramping up its channel partner program with the recent release of its flagship product, the DataGravity Discovery Series. The DataGravity Discovery Series is a data-aware storage platform designed to track data access and analyze data as its stored, […]

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Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships

Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.

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Five Best Practices For B2B Mobile Commerce [Infographic]

An increasing number of B2B executives are using their smartphones and tablets to read reviews (56%), access product information (55%), compare features (50%) and compare prices (48%). With 16% of B2B site traffic coming from mobile devices, organizations must make their content and online experiences optimized for these smaller-screened devices. This infographic, courtesy of Usablenet, reveals […]

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Channel Agencies And Consultancies Spotlight Top Trends And Pain Points

Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]

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Deal Registration Best Practices: What Vendors Need To Consider

Deal registration programs can help vendors influence partner behavior, enhance collaboration, reduce channel conflict and measure partner performance. At the same time, these programs provide vendors with real-time visibility into channel pipeline.  The overall value of deal registration programs is clear: 80% of channel firms say that deal registration program is critical or an important […]

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