The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision.
Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.
American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.
Datto, a data backup, recovery and business continuity solutions vendor, has reduced the hardware prices for its SIRIS suite, positioning Datto’s partners to for continued growth in 2016.
Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.