Channel Marketer Report

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MarketSnare Helps Multi-Location Marketers Amplify Local Presence

The Problem: Creating and managing an effective network of local web sites costs more in time and money than most multi-location businesses are willing — or often able — to invest. Typical roadblocks to realizing the benefits of local web sites include having to continually: Generate unique local content; manage technology updates throughout the entire […]

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Dell And Ingram Micro Expand Partnership For Healthcare Industry

Dell recently enhanced its relationship with Ingram Micro Inc. to expand its partner program and better deliver electronic medial records (EMR) solutions and services to the physician market.  As part of the revised relationship, Ingram Micro will provide technical, sales and healthcare knowledge to Dell solution providers. As a result, partners will have expertise on […]

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Ifeelgoods Partners With VivaKi To Personalize Customer Reward Efficiency

Ifeelgoods, a personalized rewards solution provider for marketers, announced that it has partnered with VivaKi, a digital advertising company and subsidiary of Publicis Groupe. The partnership will allow Publicis Groupe agencies to leverage the Ifeelgoods platform and provide personalized digital rewards to consumers. With customer rewards and incentives growing generic in the eyes of today’s […]

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RSA Creates New Managed Security Service Program

RSA, the security division of EMC, has created a new program designed to unleash a new generation of managed security services. The company also has signed Verizon Enterprise Solutions as its marquee global services partner to aid enterprise customers worldwide. Other partners include: Foreground Security, DataShield Consulting and Communication Valley Reply Group. Because cyber threats […]

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Personalized, Mobile-Friendly Emails Boost Open Rates

All types of businesses use email as a way to establish ongoing dialogue with consumers, share announcements, deliver offers and content, and more. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered via 540 campaigns, Retention Science, a retention marketing […]

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Avaya Spotlights ScanSource Catalyst For Education Services

ScanSource Catalyst, a sales unit of ScanSource, Inc., has received two awards from Avaya due to its focus on creating valuable educational services through its ScanSource Services Group. Due to positive feedback from an Avaya customer survey, ScanSource received awards for Highest Student Satisfaction and Highest Response Rate in North America. ScanSource Catalyst provides extensive […]

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Blending Content And Social Strategies To Maximize Real-Time Marketing

By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014, executives from MarketingProfs discussed key tactics and communication channels that will help marketers […]

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Merchant Warehouse Partners With Retail Cloud Technologies

Payment technology and merchant account service provider Merchant Warehouse has established a new partnership with Retail Cloud Technologies, creator of Teamwork Retail, which provides mobile, cloud-based retail technology solutions for retailers worldwide.  As part of the relationship, Merchant Warehouse’s Genius Customer Engagement Platform will integrate with Teamwork Retail to help clients offer advanced yet flexible […]

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ChannelChat: Ken Romley, Zift Solutions

A standard practice within channel networks is vendors passing leads off to partners. However, many vendors typically use manual processes, which leads to lost opportunities and sales. In this episode of Channel Chat, Ken Romley, CEO of Zift Solutions, discusses how vendors can address this common pain point, and close the loop on all channel […]

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Using Your Blog To Promote Valuable Channel Content

By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]

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