Author Archives
Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration
An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]
5 Ways To Use Predictive Analytics For Marketing And Sales Success
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
Spending On Sales Processes Outweighs Messaging [Infographic]
With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines the need for companies to […]
Netsertive Adds $9 Million To Series C Funding Round
Netsertive, a provider of digital marketing intelligence solutions for brands and local partners, has raised $24 million in Series C financing. After winning $15 million in growth financing in October 2015, Netsertive has acquired an additional $9 million to help accelerate product development and innovation. The latest round was led by River Cities Capital Funds, with […]
How To React To The Changing Landscape Of Online Video Consumption
By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]
DivvyHQ Helps Streamline Content Planning And Production
The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]
The Anatomy Of A Successful B2B Sales Email [Infographic]
Email has become a key communication channel, sometimes replacing traditional phone conversations and face-to-face meetings. But with 89 billion business emails being sent every day, how can sales professionals stand out in crowded inboxes and pique prospect interest? This infographic, courtesy of SalesStaff, offers tips and best practices for crafting a compelling initial email and following up […]
ChannelChat: Make The Most Of Your Incentive Programs
Incentive programs have been integral to the channel for years. However, vendors still are struggling to boost partner engagement and overall loyalty. During this video podcast, Daniel Hawtof of Blackhawk Engagement Solutions discusses these challenges, and offers a series of best practices to help vendors improve their incentive program design, testing and optimization.
Infinio Expands Brand Reach With Tech Data Partnership
Infinio, a company specializing in virtual data storage performance services, is partnering Tech Data, a wholesale technology product and services distributon in an effort to expand its reach. As an Advanced Infrastructure Solution (AIS) partner, Infinio is positioned to extend its storage acceleration solutions to companies worldwide that belong to the Tech Data partner network. The […]
QuotaDeck Uses Crowdsourcing To Make Sales Introductions
The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]
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