Solution Spotlight
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at the cutting-edge of the latest trends and technological developments.
The Solution: Certified channel partners are more likely to outperform those that do not have relevant training in revenue generation, customer satisfaction and brand advocacy. NetExam is a Learning Management System (LMS) designed specifically for the channel partner and manufacturer relationship. Using a variety of tools and solutions available within the system, manufacturers can train channel partners to keep pace with emerging trends and the evolving consumer markets across verticals.
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AMP By MindMatrix Offers Marketing Automation To Channel Players
The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power up partner marketing and sales results.
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CampaignCore Helps Streamline Local Marketing Planning And Execution
The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill among partners and resellers still are lagging: only 7% of marketers find local efforts to be successful, according to a recent study from the CMO Council.
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SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. Brands rely on businesses to push those campaigns out to a pool of targeted, local clientele. So why is it so hard to bring these two together?
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MyITAssessment Helps Connect End-Users To Channel Solutions
The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at understanding customer pain points, and in turn, connect them to the solutions that serve their wants and needs most effectively.
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Avangate Helps Software And SaaS Vendors Keep Pace With Cloud Trends
The Problem: Software publishers are deeply impacted by the increased adoption of cloud and mobile technologies, resulting in SaaS and cloud services options. With the advent of digital delivery, the publisher is now brought directly into a relationship with the end-customer, bypassing traditional channel partners and threatening to undo years of channel investment on both sides. Software and SaaS vendors are in a dual quandary: how can they carefully follow what buyers want and have context-aware touch points that allow them to adjust their product to their needs at any time, while simultaneously balancing and nurturing existing channel relationships to leverage sales?
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ChannelCandy Provides Branded Mobile Apps To Channel Organizations
The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin Research indicated that approximately 17% of U.S. consumers own a tablet, and adoption is expected to grow by at least 40% by 2016.
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Elateral Helps Keep Branding Consistent Across The Channel
The Problem: More organizations are creating thought leadership content via E-books, white papers, infographics and webinars, among other mediums. With content marketing becoming a must-have for B2B organizations, vendors are striving to ensure partners have seamless access to marketing collateral at all times. However, efficient asset sharing and customization remains a leading struggle for most organizations.
Balihoo Brings Localization To The Forefront
The Problem: Manufacturers and vendors rely on partners to help them achieve national and global sales goals by increasing brand awareness on a more local level. Because buyers today are seeking more relevant content and solutions based on their unique wants and needs, it is imperative that vendors provide the best resources to partners relevant to specific buyer segments and geographic areas. Reaffirming this point, a 2010 study from Google revealed that 20% of all online searches and 33% of all searches via mobile web have local intent. However, many organizations are struggling to create compelling marketing resources and sales collateral that is relevant to specific geographic areas.
ReadyContacts Offers Actionable Leads And Contact Databases To Vendors And Partners
The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is amplified – poor data quality impacts their own businesses, yet it also complicates their channel partners’ lead generation and sales efforts.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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