Channel Marketer Report

Channel News

The Art And Science Of Content Marketing [Infographic]

Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]

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The Anatomy Of A Social Business Person [Infographic]

Social selling requires completely new communication and engagement practices. In fact, the entire concept of social selling has shaken up traditional sales tactics, encouraging executives to focus first and foremost on building long-term relationships and sharing valuable content.  This infographic, courtesy of PeopleLinx, outlines the characteristics of a social business person. 

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Compare Metrics Joins Demandware LINK Partner Program

Compare Metrics, a provider of Adaptive Commerce navigation and discovery tools, has joined the Demandware LINK Technology Partner program. As a Demandware partner, Compare Metrics will provide a seamless integration between its Product Discovery platform and the Demandware Commerce solution, enabling Demandware clients to offer highly customizable site navigation and product discovery.   The Demandware […]

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Vartopia Nova Helps Streamline Deal Registration

Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform.  To reach their full […]

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The Anatomy Of A Perfect Event [Infographic]

Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event. 

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Microsoft Launches Surface Pro 3 Without Channel Strategy Change

Larry Walsh, Channelnomics  Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]

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TIE Kinetix Launches Sales Resource Center

TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center.  Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

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Swipely Now Managing $2 Billion In Merchant Sales

Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months.  With its latest Summer ’14 product release, Swipely is providing a variety of […]

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Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared.  This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.

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Balihoo Forms Partnership With Local Spectrum

Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers.  The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]

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