Channel News
Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies
Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]
Expanded Channel Stack Offers Bigger Tool Box For Partner Program Professionals
The channel software stack continued to grow in 2020. According to an annual review by Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, 183 companies offer channel program supporting solutions. McBain’s survey listed 159 companies at the end of 2019. As 2018 came to a close, 106 solution providers were identified. Last year, companies […]
The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program
The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]
Partner Certification At Gigamon Soars Fourfold With Use-Case And Enablement Training
Partner engagement in a comprehensive certification program that provides use-case and enablement training soared dramatically at Gigamon, a network visibility and traffic monitoring technology vendor. Even without an incentive component, the certification program has been utilized by over two-thirds of Gigamon’s partners which increased the number of certifications by four times. The boost in partner […]
Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal
Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]
Channel Experts Ready Presentations For B2B Marketing Exchange Digital Experience
Presentations by prominent channel experts and practitioners will be offered during the B2B Marketing Exchange digital experience, an online event scheduled for February 22-24, 2021. An annual in-person conference, hosted by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR), has been postponed to a later date. The DGR team and CMR will again tap […]
Tenable Revamps Partner Portal To Boost Collaboration With Channel
Tenable, a cyber exposure solutions provider, has updated to its partner program, Tenable Assure, with a revamped partner portal that supports an all-new certification program and expanded service choices. The portal has been enhanced to streamline access to Tenable resources for increased collaboration between Tenable sales contacts and partners to quickly address customer needs and […]
Model N’s Fall 2020 Release for High Tech Offers Expanded AI/ML, Price Optimization And Channel Network Features
Model N, a cloud revenue management solution provider, is offering new revenue management and channel performance capabilities as part of its Fall 2020 high tech product release. Included in the release are expanded artificial intelligence (AI) and machine learning (ML) capabilities for deal optimization and channel intelligence. The capabilities aim to support high-tech client strategies […]
Magentrix Launches Zapier App Integration
Magentrix, a partner relationship management solution provider, has announced the launch of a Zapier app integration, allowing users to instantly connect their portal with any of the 2000+ apps available through Zapier without coding. Users can move data and automate tasks between apps, increasing productivity. Zapier allows clients to create automated tasks, known as Zaps, […]
The Channel Marketplace Announces Engage 2020, A Free Virtual Conference, December 9-10
The Channel Marketplace will host its first virtual education and networking event, Engage 2020, December 9-10. The event, which is free for all attendees, will offer insights on how organizations can build a successful channel ecosystem, increase partner engagement, and drive higher revenue through the channel. Engage 2020 will offer educational sessions showcasing real world […]
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