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Channel News

Pro-Vigil Launches Portal-Supported Partner Program To Boost Commercial Dealer Sales

Pro-Vigil, a provider of remote video monitoring and crime deterrence solutions, has launched a new partner program to enable organizations such as commercial security dealers to leverage the company’s remote video monitoring service to grow their businesses with recurring monthly revenue. The program also helps partners build stronger customer relationships, develop long-term contracts, and diversify […]

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Impartner Solution Automates Partner Tiering, Tracking Of Compliance With Program Criteria

Impartner, a channel management platform and partner relationship management (PRM) provider, announced a new solution that automates partner tiering and tracking of partners’ progress in complying with tier and program criteria. Once deployed, the new solution, Impartner Program Compliance Manager, automates updating partners on their program status, benefits and what is needed to get to the […]

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Crossbeam Offers Free Access To Account-Mapping Platform

Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has introduced a “free tier” offering that allows companies at no charge to use of its platform including access to thousands of overlapping data points with their partners. Crossbeam also announced that Redpoint Ventures has led a $25 Million Series […]

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ChannelAssist Appoints Doug Vilim As VP Global Sales

ChannelAssist, a channel sales rep engagement technology provider, has named Doug Vilim as the company’s new Vice President Global Sales. Vilim brings more than 23 years of experience in global channel sales and business development to this role where he will lead client expansion initiatives and drive new client acquisitions. Vilim will also provide strategic […]

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PowerChord Expands TCMA Platform Features, Offers New Consulting Service

PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]

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ChannelWeek Webinars To Identify New Strategies, Tactics To Boost Partner Engagement

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their third annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners. The webinar series, Optimizing Partner Touch Points: Tactics For Powering Channel Success, will examine the strategies and best practices that channel leaders are implementing to more effectively […]

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Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Tanium Announces Go-Live Of Partner Advantage Program

Tanium, a unified endpoint management and security platform provider, has launched its Tanium Partner Advantage program. First announced at the company’s inaugural Global Partner Summer at Tanium’s Converge conference in November, the new program reflects a partner-first mindset that extends to joint planning and market execution, and in-field business development and technical engagement. Tanium Partner […]

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Impartner Forms Advisory Board To Share Insights On Channel Program Best Practices

Impartner, a leading partner relationship management (PRM) and channel management platform provider has created the Channel Chief Advisory Board (CCAB), a group of top channel strategists focused on sharing best channel practices worldwide. The global group includes a ‘who’s who’ of channel thought-leaders including consultants, digital marketers, and channel services providers “Like CRM, PRM and […]

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