Channel News
Blackpoint Cyber Hires Gassman As Director Of Channel Engagement
Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]
Reveal, An Ecosystem-Enabling Platform Provider, Gets $50 Million In Series A Funding
Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]
New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%
Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]
Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation
Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]
Deep Instinct Implements ‘Loyalty Point’ Program To Boost Partner-Initiated Sales
Deep Instinct, provider of a purpose-built, deep learning cybersecurity framework, has launched a new partner program that focuses on expected partner margins (as high as 35%), rather than discount, and is based on deal origination path – partner initiated versus Deep Instinct initiated. Additionally, partners can earn incremental margin based on frequent-flyer style loyalty points […]
StructuredWeb Adds Personalized Video Capabilities To TCMA Platform
StructuredWeb, a through-channel marketing automation (TCMA) platform provider, announced the general availability of a personalized video feature that will allow its customers to extend and enable video marketing capabilities to channel partners. The combination of video and personalization allows for channel partners to send targeted communications that drive higher responses and results. This development comes […]
Channelnomics Adds ZINFI Technologies To Its Strategic Partner Alliance
Channelnomics, a business strategy and research firm, has added ZINFI Technologies, a provider of unified channel management solutions, to its Strategic Partnership Alliance. In addition to ZINFI, the alliance includes Model N, a cloud revenue management solutions provider, and Impartner, a channel management platform and partner relationship management (PRM) provider. The global strategic partnership between ZINFI Technologies […]
Katalon Supports New Channel Program With Partner Portal
Katalon, a provider of a leading test automation platform, has launched its new Solution Partner Program and partner portal. Over the past year, Katalon has experienced rapid growth in its partner network and the new program will help strategic digital transformation-focused partners support customers and capitalize on the exploding market demand for test automation solutions. […]
Uniphore Funds Agency Support For Partners To Boost Co-Marketing Initiatives
Uniphore, a conversational automation solutions provider, has launched a program to enable value-driven collaboration and cross-selling with independent software vendors (ISV). Late last year, the company rolled out its Unite Partner Program to provide end-to-end support to the partner lifecycle. The new Unite App Alliance Partner Program takes the offering a step further by allowing […]
Jay McBain Joins Canalys To Lead Channel Research In North America
Jay McBain, a leading channel and ecosystem industry analyst, has joined Canalys, an independent analyst company. In his new role as chief analyst at Canalys, McBain will lead channel research in North America, as well as be an integral part of the firm’s worldwide channels research and advisory team. Most recently, McBain was Forrester’s Principal […]
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