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Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

If indeed the economy is in a recession or slipping into one, companies would be well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a business strategy firm, told a packed room that “the thing […]

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Expanding Channels Ecosystem Landscape Generates $3.9 Billion In Sales

The number of companies offering solutions that enable brands to more effectively manage their channel ecosystems continues to grow. In its first Channels Ecosystem Landscape report, Canalys, an independent analyst company, lists 223 different companies with combined annual sales of $3.9 billion. The market for channel ecosystem enabling products is expected to continue to rise, […]

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With C-Suite Support, AvePoint Aligns Internal Teams To Boost Channel Partner Program

Barely into its second year, the global partner program at AvePoint, a SaaS and data management platform provider, is evolving into a significant revenue producer. The company’s managed service provider business, primarily focused on the SMB market, continues to grow in triple digits and is expected to reach 10 percent of the company’s total ARR […]

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B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs

The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]

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To Build Strategic Partner Ecosystems That Drive Growth, Start Here

Theresa Caragol, CEO at AchieveUnite As we think about the next era of business growth, strategic partner ecosystems are imperative. All companies must rely on their partner ecosystems for scale, customer experience, and diversification. Building an ecosystem is more than just adding partners to your home page. It requires trust, collaboration, and business alignment. In […]

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State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials

In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]

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Automation Gives You Time To Build Strategic Relationships With Partners

By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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