Channel Marketer Report

Audio

MyITAssessment.com Exec Spotlights Need To Connect End-User Pain Points To More Relevant Solutions

Episode 9: Jeremy Littlejohn, Chief Analyst and Co-Founder, MyITAssessment.com More vendors and resellers are recognizing the fact that to truly succeed in a competitive marketplace, they must understand buyer pain points, and in turn, deliver optimal solutions that deliver upon specific wants and needs. MyITAssessment.com is a new tool designed to help organizations do just […]

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Avangate CEO Shares Benefits, Insights Into The Cloud

 Episode 8: Carl Theobald, CEO, Avangate More vendors and manufacturers are considering how the cloud will impact their organizations, and more importantly, their channels. During this episode of ChannelChat, Carl Theobald, CEO of Avangate shares how the cloud is offering organizations a vast variety of benefits. In addition, Theobald discusses how his company helps both […]

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Visage Exec Shares Mobile Potential For The Channel

 Episode 7: Neil Cohen, VP of Marketing, Visage More organizations are embracing mobility by implementing Bring Your Own Device (BYOD) business models. As a result, companies that offer mobile security and management solutions are at a great advantage. During this episode of ChannelChat, Neil Cohen, VP of Marketing for Visage, reveals how the company is […]

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Weighing The Benefits Of Marketing Automation

 Episode 6: Weighing The Benefits Of Marketing Automation Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking […]

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Tackling The New Buyer Paradigm

 Episode 6: Tackling The New Buyer Paradigm Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this […]

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NCR Digital Strategist Sundeep Kapur Dishes On Social Media

  Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. […]

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Gerry Murray of IDC Highlights Latest Channel Research, Tips and Tricks for Lead Management

Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode of […]

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pcAmerica CEO Talks Mobile, Social and Boosting Partner Engagement

Episode 3: David Gosman, CEO, pcAmerica Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates how […]

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ChannelChat Podcast: Episode 2 – Steven Amiel, MMI Solutions

Episode 2: Steven Amiel, Founder & CEO, MMI Solutions Multi-tenant marketing automation is coming to the forefront as a way for vendors to better track channel activities. The solutions also are emerging as a way for resellers to filter their personal value proposition into marketing and nurturing materials. In this episode of ChannelChat, Steven Amiel, […]

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ChannelChat Podcast: Episode 1 – Jennifer Jurgens, MarketNet Services

Episode 1: Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services In this episode of ChannelChat, Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services, discusses top challenges in lead management for vendors that collaborate with reseller networks. Jurgens also provides insight on a number of strategies vendors can leverage to maximize channel […]

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