Resource Center

5 Tips For Syncing Up Channel Marketing Content Following An M&A

Mergers and acquisitions are common occurrences. When two growing companies converge, or when a larger company swallows up a smaller one, there’s an extensive process that follows. After paperwork is signed, and staff and offices are ironed out, the new combined organization must integrate the two brands into one cohesive marketing story.

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The Channel Marketer’s Guide To Demand Generation

The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision? There are a variety of new channels […]

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Key Scorecarding Practices For Channel Success

Do you have the right partners to drive measurable results?

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How SMBs Combat The Big Guys In Channel Marketing: DIY

The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.

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7 Things To Look For When Selecting Channel Automation Software

Vendors and resellers face a series of day-to-day challenges, including: Tackling the ongoing need for brand control versus content personalization Content marketing fatigue Poor lead follow-up Ensuring data and information flows across the channel Does this sound familiar? If so, channel automation software can help. Download this white paper to learn the seven key “must-haves” […]

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Vendor Selection Checklist For Through-Partner Marketing Automation Software

More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.

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Quick And Dirty Content Syndication Guide: Do’s And Don’ts For Today’s Channel Marketer

When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.

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Running Your First Inbound Channel Marketing Campaign Using Social Media

You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.

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Marketing Automation E-book: Best Practices For Marketing Excellence And Operational Efficiency

Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments. To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as […]

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4 Simple Steps To Drive Channel Sales With Rules-Based Lead Distribution

A standard process for channel players is the passing of leads off to partners. However, without the proper infrastructure in place, this standard procedure could quickly become convoluted, leading to lost opportunities and sales.

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