The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.
Vendors and resellers face a series of day-to-day challenges, including: Tackling the ongoing need for brand control versus content personalization Content marketing fatigue Poor lead follow-up Ensuring data and information flows across the channel Does this sound familiar? If so, channel automation software can help. Download this white paper to learn the seven key “must-haves” […]
More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.
When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.
You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.
Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments. To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as […]
A standard process for channel players is the passing of leads off to partners. However, without the proper infrastructure in place, this standard procedure could quickly become convoluted, leading to lost opportunities and sales.
For today’s channel marketers, time and resources are slim, leaving little room for failure. Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are […]
Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.