Channel Marketer Report

Resource Center

2016 State Of Channel Marketing

This is the year when technology and digital channels are going to enhance the way vendors communicate with their partners — and vice versa. According to our panel of channel marketing thought leaders, the digital landscape will impact how vendors are segmenting leads for partners and ensure that messaging to buyers is relevant and contextual. […]

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The Madmen Of The Millennium

Channel marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand] Source: Marketo

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9 Steps To Launch A Unique Partner Experience

Up to 40% of all types of portal initiatives fail to gain adequate adoption and as a result, 15% of portals perform so poorly they’re scrapped altogether, according to Gartner research. Download this white paper to learn nine steps you should take to create a unique and compelling partner experience.

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How To Unlock Channel Partner Performance, Visibility And Engagement

Vendors face a series of sales and marketing challenges on a daily basis. They include: Channel Awareness:  Capturing mindshare in a competitive space; Pipeline Visibility:  Receiving instant access to accurate information to forecast sales; Sales Engagement: Connecting with sales reps directly to share information and resources that boost results; and Partner Performance:  Move the needle […]

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5 Tips For Syncing Up Channel Marketing Content Following An M&A

Mergers and acquisitions are common occurrences. When two growing companies converge, or when a larger company swallows up a smaller one, there’s an extensive process that follows. After paperwork is signed, and staff and offices are ironed out, the new combined organization must integrate the two brands into one cohesive marketing story.

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The Channel Marketer’s Guide To Demand Generation

The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision? There are a variety of new channels […]

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Key Scorecarding Practices For Channel Success

Do you have the right partners to drive measurable results?

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How SMBs Combat The Big Guys In Channel Marketing: DIY

The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.

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7 Things To Look For When Selecting Channel Automation Software

Vendors and resellers face a series of day-to-day challenges, including: Tackling the ongoing need for brand control versus content personalization Content marketing fatigue Poor lead follow-up Ensuring data and information flows across the channel Does this sound familiar? If so, channel automation software can help. Download this white paper to learn the seven key “must-haves” […]

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Vendor Selection Checklist For Through-Partner Marketing Automation Software

More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.

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