Take Your Marketing To The Local Level By Marketing Through Your Channel Partners Today’s buyers demand local, personalized experiences. This means that even the best campaigns will fall flat if they don’t reach or resonate with your audience, wherever they may be. By marketing through distributed partners such as resellers, field sales and channel partners, […]
This is the year when technology and digital channels are going to enhance the way vendors communicate with their partners — and vice versa. According to our panel of channel marketing thought leaders, the digital landscape will impact how vendors are segmenting leads for partners and ensure that messaging to buyers is relevant and contextual. […]
Vendors face a series of sales and marketing challenges on a daily basis. They include: Channel Awareness: Capturing mindshare in a competitive space; Pipeline Visibility: Receiving instant access to accurate information to forecast sales; Sales Engagement: Connecting with sales reps directly to share information and resources that boost results; and Partner Performance: Move the needle […]
The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision? There are a variety of new channels […]
You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.
Although marketing automation can present a variety of benefits to B2B organizations, businesses must determine new workflows or processes to optimize their investments. To successfully implement new ways to track, manage and nurture accounts in the sales funnel, the demand generation team needs to be aligned with definitions of various lead stages as well as […]
A standard process for channel players is the passing of leads off to partners. However, without the proper infrastructure in place, this standard procedure could quickly become convoluted, leading to lost opportunities and sales.
The average channel partner juggles between five and 13 vendor relationships, according to research from Zift Solutions. That is why it is no longer enough to simply register a channel partner. You must keep them engaged and educated, so they are empowered to drive ongoing revenue for your business.
Vendors, suppliers, brands and associations rely on partner portals to share content marketing, sales assets and other vital information with value-added resellers, solution providers, system integrators (SI) and other partners. However, with fewer than 5% of partners using these portals on a consistent basis, organizations need a more successful strategy to connect and engage with […]
Channel Marketing, Co-Marketing, Field Marketing: whatever you call them, they always tend to be a challenge. How can you better help your Partners and truly see the value? Why don’t they use what you give them? How do we measure ROI from MDF? And yet we go on, producing the same resources without moving the needle. […]