Channel Marketer Report

Resource Center

Channel Agencies & Consultancies: Your Superhero Sidekicks For Marketing & Sales Success

At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that operate in channel networks. One pain point is consistent among most organizations: vendors, brands and manufacturers still are struggling to provide partners with […]

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Special Report: Retail Vertical Watch

Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]

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Webcasting Best Practices [Infographic]

Webcasts and webinars are valuable resources for vendors to educate partners on marketing and sales strategies. Moreover, these easy to digest video segments allow both vendors and their partners to educate end-users on industry trends, pain points, and solutions that address company wants and needs. This infographic,  courtesy of InterCall, uncovers webcasting best practices to […]

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[Infographic] 30 Ways To Promote Your Blog Posts

It’s one thing to have good content, but it’s another thing to promote it effectively. This infographic, courtesy of Launch Grow Joy acts as a go-to guide for utilizing bookmarking sites, social networks, and other resources to generate buzz for your blog and encourage sharing.   

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New Report Spotlights Leaders In Marketing Automation, CRM & PRM

Channel Marketer Report has released its newest report, titled: The Channel Guide To Marketing Automation, PRM & CRM. This comprehensive guide will provide a snapshot of leading solution providers in CRM, PRM and marketing automation, as well as specific features and capabilities that address the unique needs of channel organizations — both vendors and partners.

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Exploring New Technologies in PRM

Within the last 12 months, a host of new technologies have emerged, all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever for organizations to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall […]

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Systematic Channel Partner Recruitment

Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:

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How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

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The Role of Social Newsletters In The Age Of Content Marketing

On-Demand – View Now » Speakers: Jeff Mesnik, Managing Partner, Socialize Your Stuff Marcia Nita Doron, Marketing Director, Altico Advisors   The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information […]

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Partner-Facing Channel Professionals Webinar Series

View Heather K. Margolis of Channel Maven Consulting as she guides partner-facing channel professionals, such as channel account managers and field marketing managers, through common marketing concerns. The series of webinars is designed to help channel professionals better market to and through your channel partners. Each 30 minute webinar (including time for questions) is designed […]

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