Channel Marketer Report

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Things Are Looking Up For SMBs [Infographic]

Small- and medium-sized businesses face multiple challenges when trying to grow their organizations, including: budgeting, limited financial and marketing resources, and smaller staffs. However, mobile technology and social networking sites have offered a sunny outlook for SMBs. In fact, 76% of SMBs are optimistic about their company’s growth in 2012. This infographic from Campaigner and […]

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The Current State Of Channel Marketing [Infographic]

Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team with the optimal resources to boost brand penetration among end-users. This infographic offers a high-level overview of key trends and statistics brewing within channel organizations.  

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The Missing Link in Demand Generation: Marketing To People, Not Contacts

Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST – Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a […]

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Are Your Solution Providers Engaging? Channel Marketing In An Online World.

Channel Marketing, Co-Marketing, Field Marketing: whatever you call them, they always tend to be a challenge. How can you better help your Partners and truly see the value? Why don’t they use what you give them? How do we measure ROI from MDF? And yet we go on, producing the same resources without moving the needle. […]

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Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility […]

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Build Lead-Gen Lures With Video

Using Internal Resources and Online Presentation Tools  This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]

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