Up to 40% of all types of portal initiatives fail to gain adequate adoption and as a result, 15% of portals perform so poorly they’re scrapped altogether, according to Gartner research. Download this white paper to learn nine steps you should take to create a unique and compelling partner experience.
Mergers and acquisitions are common occurrences. When two growing companies converge, or when a larger company swallows up a smaller one, there’s an extensive process that follows. After paperwork is signed, and staff and offices are ironed out, the new combined organization must integrate the two brands into one cohesive marketing story.
Do you have the right partners to drive measurable results?
The marketing industry is in a midst of a DIY — or “do-it-yourself” — revolution. What does this mean? Download this thought leadership article to find out. A DIY strategy empowers businesses to automate marketing campaign execution and content delivery using Software-as-a-Service (SaaS) solutions.
Vendors and resellers face a series of day-to-day challenges, including: Tackling the ongoing need for brand control versus content personalization Content marketing fatigue Poor lead follow-up Ensuring data and information flows across the channel Does this sound familiar? If so, channel automation software can help. Download this white paper to learn the seven key “must-haves” […]
More B2B marketers are using digital channels, such as social and mobile, to attract and interact with customers. As a result, new technology such as through-partner marketing automation will quickly go from “cool” to “critical.
When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.
For today’s channel marketers, time and resources are slim, leaving little room for failure. Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are […]
Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.