Channel Marketer Report

Special Features

ChannelViews: What’s Going To Keep You Up At Night In 2012?

By Craig DeWolf, VP, Strategic Development, CCI Normally I like to start these entries on a positive note, though this title seems ominous for channel marketers. But there is a positive spin: The good news is that if none of the items listed below will keep you up at night, then you can consider yourself […]

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ChannelViews: Social Media Strategy Helps VAR Gain Traction in Web 2.0 World

By John Pruban, President, tekservePOS BtoB companies are researching and evaluating prospective solution providers in a whole new way due to the collaborative environment fostered by Web 2.0 technologies. Although sophisticated social media strategies are typically reserved for larger businesses looking to increase mindshare among consumers, the need for consistent social media content and expertise […]

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Computer Market Research Introduces Partner Avenue To Streamline View Of Channel Programs, Data

The Problem: According to research from IDC, active channel partners acquire approximately 31% of companies’ operations, accumulating approximately 15,000 inactive partners in their database. Due to a lack of general visibility, vendors are unaware that this inactivity is taking place, resulting in inefficient spend and operations. To maximize sales rep productivity, partner loyalty and provide […]

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ChannelViews: Partner Value Propositions

By Erich Flynn, CEO, TreeHouse Interactive Every partner program is different, with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn’t change is unless you have a value proposition, partners will not seek you out or remain partners for […]

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Channelinsight Releases Opportunity Management Tool To Track Channel Shipments

Channelinsight, a cloud-based channel sales management solution provider, has announced the release of its new Lead To Ship solution, which is designed to track channel sales shipments via Salesforce.com. “We’ve tried to solve this guessing problem that channel managers have while using traditional tools, where they don’t know how the partners performed,” Mark Geene, CEO […]

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ChannelViews: Social Media Goes Mainstream for Channel Marketers

By Lindsay Taitel, Marketing Communications Program Manager, eCoast For even the largest global corporations, social media is now an essential part of brand recognition, customer relationship building, employee relations, sophisticated marketing campaigns, and buzz building. Today, social media is being used to sell enterprise IT products and services just as effectively as it is being […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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ChannelViews: How To Reach And Influence End-Users By Socially-Enabling Your Channel Partners

By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]

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Solution Spotlight: TreeHouse Interactive’s Reseller View Manages Partnerships and Maximizes Channel Marketing Automation

To maximize channel penetration, it has become vital for manufacturers to develop optimal partnerships with resellers and distributors. However, formulating and nurturing these relationships is futile unless business owners implement the correct solutions to track and manage them. TreeHouse Interactive, a provider of SaaS CRM solutions designed for companies who sell through the channel, features […]

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