Special Features
What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program
You know a company is serious about building better relations with its partner ecosystem when they appoint a Director of Global Channel Engagement. For the record, Armor, a global cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when Christine Gassman clearly demonstrated that she was the […]
Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales
It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year before Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossible to implement, Dell had begun to expand its menu of partner-focused digital demand gen practices. Without a doubt, […]
Are You Tracking The Health Of Your Channel Incentive Program?
By Brian Crockett, Head of Marketing, Vanson Technology Services Determining whether a channel incentive program is successful can be a challenge for many program managers, but it is critical for a healthy program – and for securing ongoing organizational funding and support! It can be helpful to look at channel incentive program success metrics across four […]
Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!
The average channel partner isn’t making it easy for the typical B2B buyer to find them. While the first step most B2B shoppers take in their buyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine best practices to make their brands easy […]
Empowering Brands And Partners With Through-Channel Marketing Automation
By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s been a few years since Jay McBain, Forresters’ Principal Analyst – Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” for sales and marketing leaders. Following the adoption of customer relationship management technology and marketing automation solutions, […]
Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next
This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]
Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together
By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizable marketing budget, hiring an agency requires a great deal of financial investment, […]
Channel Vanity Metrics: What You See Isn’t Always What You Get
By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]
At HPE, Data Helps Find Sharpest Needles In Partner Haystack
Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]
At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement
At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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