Special Features
To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’
By Tracy Diziere, President & CEO, TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]
To Optimize Channel Programs, Prioritize Partner Recruitment
By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical. From many years of working in this arena in the technology sector, and seeing some […]
What Should Channel Marketers Get Right? Provide Better, Actionable Data
Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]
Expanding Channel Ecosystems Need To Tighten Focus On Customers
A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]
Channel Loyalty Fraud: The Dark Side Of Loyalty Programs
By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]
Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI
More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]
SEO Partner Websites Are Good For Business – Theirs And Yours Too
By David English, president, TSL Marketing Building customer-centric websites that rank highly on search engines is a challenge for most B2B companies. The leaders in their fields – especially those with highly recognizable brands – tend to dominate many search terms. But even many big brands don’t have the resources to ensure that their offerings […]
Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners
While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future But now, […]
Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers
By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]
Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement
By John Guido, Founder and CEO, P2P Global While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel. Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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