Special Features
Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash
By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, senior vice president, […]
Infoblox Aligns Channel Program With Partners’ Path To Market
At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]
The Content Gap Is Your Marketing Gold – Take Advantage of It
By Derek Hibbard, CMO, The Fiction Tribe Channel marketers spend millions of dollars to figure out what customers read and like — the products they look for, and their business priorities. We know that there’s value to know you and your partners’ audience. Yet there is a missing layer to understand your customer 100%: the […]
SYSPRO Launches PartnerUp Program To Drive Global Sales Growth
Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]
Trade Shows and Conferences Drive Growth for Vendors and Channel Partners. Here’s How They Can for You
By Lisa Masiello, president and founder, TECHmarc Labs Whether a multi-day conference and expo, industry trade show, convention, one-day seminar, or thought-leadership workshop, surveys of B2B companies prove that live event participation is not only alive and well but a required component of both your channel development and customer acquisition strategies. 52% of business management says […]
12 KPIs To Best Measure Channel Partner Engagement
By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]
Breaking News: Channel Partners Can Be Critical to Great Public Relations
By Anna Keeve, Public Relations Manager, ESET North America Channel partner marketing is a lot like public relations. When done well, you benefit by getting other people – your partners — to tell your story. In the digital age, there are many different types of ‘influencers.’ Historically, there was one main trusted medium to amplify […]
ChannelChat: Cisco’s Michelle Chiantera – It’s Not Digital Marketing. It’s Marketing in a Digital World
Following Cisco’s Marketing Velocity in Barcelona, Michelle Chiantera, the company’s vice president, global partner marketing, wrote that one of the key-takeaways from the event was this: It’s not digital marketing, it’s marketing in a digital world. The new normal, she wrote, is that everyone is a marketer. All roles and functions represent a company’s brand. […]
ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed
A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message is especially important to born-in-the-clouds solutions […]
Hiring Channel Managers? Tech Companies Are Seeking Some Surprising Qualifications
By Michael Kelly, Director, Channel Institute Channel VPs and directors at large technology companies are re-ordering an expanded list of qualifications they’re seeking in new channel account managers (CAM). Analysis of a poll by the Channel Institute of more than 400 channel execs revealed that job applicants need more than the usual set of related […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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