Solution Spotlight
Dialog Edition From Marketo Aims To Ramp Up Email Personalization Efforts
The Problem: While email continues to be one of the most frequently used tools for businesses to engage with customers, marketers have fell into a routine that leaves email marketing campaigns repetitive and monotonous. And although email and analytics services providers help improve click-throughs, customer personalization is often inadequate or nonexistent. The Solution: Marketo will […]
TalentBin 2.0 Brings Marketing Automation To The Recruiting Process
The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]
The atEvent Check-In App Turns Attendees To Opportunities
The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information. The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]
Vidyard Helps Turn Video Content Into Sales
The Problem: After producing video content, marketers typically share it through social channels, and look to YouTube views as a vague indicator of success or failure. But without any real insight into your video’s performance this is not a sustainable, data-driven marketing strategy. How do you know your video is working to attract qualified leads […]
Marketing Advocate Introduces Through-Partner Marketing Automation
The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools. The Solution: Marketing Advocate is striving […]
Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners
The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]
News On Demand Helps Vendors Provide Relevant Messages To Partners
The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]
NetExam Empowers Channel Partners With Comprehensive Training Tools
The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]
AMP By MindMatrix Offers Marketing Automation To Channel Players
The Problem: Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance. However, to ensure adoption as well as consistent usage of these tools, organizations must provide a robust set of tools and solutions to help power […]
CampaignCore Helps Streamline Local Marketing Planning And Execution
The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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