Channel Marketer Report

Topics

HP To Leverage Microsoft To Streamline Channel Sales, Replacing Salesforce

Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.

Read More

Zyme Solutions Unveils Updates To Channel Cloud Platform

Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]

Read More

Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales

Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.

Read More

Relayware Gains $11 Million to Expand Growth In U.S. Market

Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.

Read More

Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base

  Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.

Read More

Blackhawk Engagement Solutions’ Platform Aims To Reduce Program Complexity

  The Problem: Because channel marketers work with multiple partners concurrently, resellers can often feel inundated with information. On the opposite side of the partnership, most channel managers are struggling with how to obtain mindshare from their indirect sales network of resellers, distributors and channel partners.

Read More

Developing Video Campaigns: Best Practices to Boost ROI

By Khalid El Khatib, Gerson Lehrman Group (GLG) Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where traditional […]

Read More

DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

Read More

Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support

Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.

Read More

The Madmen Of The Millennium

Channel marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand] Source: Marketo

Read More

Page 1 of 5812345...102030...Last »