Channel Marketer Report

Channel Marketing

Channel Thought Leaders, Experts Share Predictions For 2014

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.  Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results.  Although the channel marketing universe saw extreme evolution in 2013, the next year will […]

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NQ Mobile Partners With Ingram Micro To Bring Security Apps To EMEA

NQ Mobile, a mobile internet services provider, has established a new partnership with Ingram Micro to distribute NQ Mobile security applications for Android devices throughout the EMEA region. “NQ Mobile’s agreement with Ingram Micro Mobility furthers our fight to safeguard mobile users’ safety and privacy in regions where these threats are rapidly rising,” said Geoff Casely, […]

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3 Technology Trends That Can Boost Event Results

By Brian Anderson, Associate Editor A common mistakes marketers fall victim to while hosting an event is not creating a thriving community across channels before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential to maximizing the effectiveness — and attendee rate — […]

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5 Steps To Rescue Your #ChannelMarketing Funnel

As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]

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Thoughtful Curation, Organization Can Boost Impact Of Content

By Brian Anderson, Associate Editor  Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content. In […]

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Establish Lasting Partner Relationships With Essential Communication

Bill Johnson, President & CEO of Salesvue  What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]

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Purechannelapps Helps Vendors And Partners Amplify Social Presence

The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]

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Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools

An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers.  As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]

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Adobe Improves Partner Engagement And Communication With Purechannelapps

By Brian Anderson, Associate Editor  Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]

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