By Jeff Chancellor, VP, Global Ecosystem Success at Sage Businesses have gone above and beyond for their customers over the past two tumultuous years. From the growing pains of scaling rapidly to conducting fully remote business operations, companies have had to be incredibly agile in order to remain effective. Part of this agility has included […]
HelpSystems, a cybersecurity and automation software company, has launched a new worldwide channel program, focusing on the strategic recruitment, development, and enablement of its partners in North America, Latin America, APAC, and EMEA. Designed to allow partners to position complementary cybersecurity products as a solution to solve their customers’ growing security challenges, the program will […]
ColorTokens, a provider of Zero Trust-based cybersecurity solutions, is expanding its channel organization to support the rapid growth of its North America partner network. Since the New Year, the company has increased its channel partners more than 20%. “In 2022, we are increasing our focus on building our channel partner community and driving a mutual […]
Lumen Technologies, an enterprise technology platform provider, is striving to boost the marketing capabilities of its channel ecosystem with the launch of a new partner portal. Working with an industry-leading channel management platform and PRM provider, Lumen said it has developed a new, customized and easy-to-navigate partner portal that offers its channel partners the resources, sales enablement […]
Lacework, a data-driven security company for the cloud, has strengthened its investment in its growing channel ecosystem with an enhanced partner program. The Lacework Partner Program — formerly the Lacework Accelerate Partner Program — enables channel partners with dedicated technical enablement, joint marketing resources and a go-to-market framework across three new tiered program levels. Lacework […]
A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]
Marketopia, a technology industry focused marketing and lead generation company, has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages The acquisition […]
Zift Solutions, a provider of partner relationship management (PRM) software, has expanded the capabilities of its ZiftONE platform to enable vendors to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities. The new Virtual Event Campaign function creates standardized and co-brandable event promotions and the ability to […]
Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]
Datto Holding Corp., a global provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), has named Brooke Cunningham its new Chief Marketing Officer. Cunningham brings more than 20 years of experience in the software industry and has held global leadership roles in marketing, operations, partner, and program functions. She […]