Channel Marketer Report

Channel Programs

Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base

  Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.

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DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

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Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support

Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.

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Oracle Unveils New OPN Cloud Program For Partners

Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.

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QikServe Achieves Gold Level Partner Status With Oracle

QikServe, provider of mobile order, payment and loyalty solutions for the hospitality sector, has achieved Gold Partner status in Oracle PartnerNetwork (OPN). Gold partner status positions QikServe to fully integrate with the Oracle Hospitality POS platform to help customers utilize a fully branded mobile order and payment service for their customers.

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Samsung Enhances Partner Program With New Services, Training

  Samsung Electronics America announced it has launched new enhancements to its Samsung Team of Empowered Partners (STEP) program, which it said are designed to help partners position themselves for success with their marketing campaigns.

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Yes, There Really Are Ways Of Evaluating Channel Incentive ROI

By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]

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Kaspersky Lab Leverages Social To Boost Vendor/Partner Collaboration

An Interview With Jon Whitlock, Kaspersky Lab North America The evolving channels that buyers use to research purchase decisions have left many marketers struggling to keep up. Social media, in particular, has grown into more than just an outlet for outbound initiatives, but an effective demand generation tool vendors and channel partners can use to […]

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Performance Horizon Launches New Interactive Tool For Advertisers

Performance Horizon, a digital partner marketing platform provider, launched the Performance Horizon Revenue Forecaster, an interactive tool designed to help advertisers migrate their digital partner marketing in-house.

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Shure Joins Cisco Solution Partner Program

American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.

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