Channel Marketer Report

Channel Programs

10 Tips To Optimize Webinar Attendance And Engagement

Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]

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Zmags Launches New Partner Program

Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.

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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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Magento Focuses On Strengthening Partner Program

To ensure end-customers receive quality care and advisement in the area of e-Commerce, Magento is focusing on refining and improving its Solution Partner program. This is one of the many areas the company is honing in on as a result of increased demand for its Enterprise Edition offering. In fact, Magento will be “introducing innovations across […]

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Channel Marketing Is Broken

By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]

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Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013

Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.

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Twitter Expands Certified Products Program

Social network Twitter is expanding its channel universe by adding nine new organizations to the Certified Products Program. The program was developed with the goal of helping businesses connect with tools and solutions that will enable them use Twitter more effectively, as well as guide developers to more business opportunities. The new additions were included […]

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OfficeMax Establishes New Retailer Partner Program

Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]

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Truecount RFID Launches New Channel Partner Program

Truecount, a provider of cloud-based RFID solutions for retailers, recently launched the Channel First Program to build up a network of complementary solution and service providers. The new program was unveiled with the signing of J.D. Associates, a retail POS solution provider. As a systems integrator, J.D. Associates provides POS and ERP solutions to more […]

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Xerox Buys Restaurant Technology Services From McDonald’s

Xerox recently purchased Restaurant Technology Services, LLC (RTS) from McDonald’s Corporation. RTS currently provides service desk support via 600+ employees, who help more than 17,000 McDonald’s restaurants in China, Ireland, the UK and U.S. RTS is a services company that offers technical help related to POS equipment, kitchen video devices and “cashless” credit card processing […]

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