Channel Marketer Report

Co-op / MDF Programs

hawkeye Channel Launches channelPlans Application

hawkeye Channel, a software and services provider for channel organizations, has added a new solution to its cloud-based channelConduit platform for indirect channel sales management. The new offering — called channelPlans — is designed to facilitate joint marketing planning between manufactures and their indirect channels. Used in conjunction with other marketing enablement solutions offered by […]

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How To Build Successful Channel Incentive And MDF Programs [Infographic]

Need a quick reference sheet for managing channel incentive and MDF marketing campaigns? CCI has created this infographic just for you. Bellow you’ll see a rundown of channel incentive types, complete with pros and cons, some key partner scorecarding metrics, types of rewards commonly used, and a guide for channel accounting, breaking out contra vs. […]

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Is It Time To Re-Think MDF?

The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]

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Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners

The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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MDF Or Co-op: The Wrong Choice Could Cost Your Channel

By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]

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CampaignCore Helps Streamline Local Marketing Planning And Execution

The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]

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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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