Channel Marketer Report

Content for Demand

Developing Video Campaigns: Best Practices to Boost ROI

By Khalid El Khatib, Gerson Lehrman Group (GLG) Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where traditional […]

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ContentMX Positions Marketers To Boost Engagement With Relevant Content

  ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.

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How To React To The Changing Landscape Of Online Video Consumption

By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]

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DivvyHQ Helps Streamline Content Planning And Production

The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]

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How To Effectively Use Visual Storytelling [Infographic]

Buyers have access to more information and content than ever before. In order to stand out, businesses don’t just need great solutions and technology, but also a compelling story developed with copy and imagery. By establishing a strong narrative and message, businesses can consistently develop compelling content that truly resonates with buyers. This infographic, courtesy […]

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Zift Solutions Releases New App For Hootsuite

Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]

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Go Mobile & Responsive Or Go Home! [Infographic]

Mobile optimization is no longer a nice to have. Google’s latest algorithm update, in fact, now puts businesses at risk if they are not mobile-friendly. Content and overall web sites will be placed lower on search engine results if they do not comply. How did we get to this point? This infographic, courtesy of Marketo and […]

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#C2C15 Recap: Storytelling, Influencers And Personas Guide Content Success

More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]

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5 Key Benefits Of Content Repurposing

By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]

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