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Incentive Programs

Partner Portal Powers Newly Launched Skyhigh Security Channel Program

Skyhigh Security, a cloud-native security solutions vendor, has launched a new global program that provides its partner community, including value-added resellers, strategic integrators and managed service providers, with easier access to incentives, tools and information. Powered by a new partner portal, the program represents a major investment in the success of its partners, and their […]

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FluentStream’s Enhanced Channel Program, Commission Buyout Incentive Boosts Partner Ecosystem Expansion

FluentStream, a unified communications-as-a-service (UCaaS) provider for small and midsize organizations, reported significant gains in its partner ecosystem in 2022. Offering an enhanced partner program and an innovative buyout incentive, the company boosted its roster of channel partners by 235%. In the past two years, the company increased its customer base by 78%. In 2022, […]

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New Incentives, Partner Development Funds Highlight Transformed ServiceNow Channel Program

ServiceNow is transforming its partner program to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services. The revamped partner program includes new partner incentives to maximize investments and foster additional opportunities to demonstrate expertise and capabilities. All partners […]

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Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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Kensington Wins Bet That Gamified Incentives Will Bring Partners To Portal

There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]

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Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]

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Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]

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Schneider Electric Evolves mySchneider IT Partner Program, Enabling Collaboration To Improve End-Markets Experience

Schneider Electric, a global provider of energy management and automation solutions, has launched a new partner program to provide a simplified, innovative and collaborative approach to enabling partner growth. mySchneider IT Partner Program focuses on enabling diverse and evolving business models and allows partners to differentiate their business by becoming a strategic advisor and expert […]

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Deep Instinct Implements ‘Loyalty Point’ Program To Boost Partner-Initiated Sales

Deep Instinct, provider of a purpose-built, deep learning cybersecurity framework, has launched a new partner program that focuses on expected partner margins (as high as 35%), rather than discount, and is based on deal origination path – partner initiated versus Deep Instinct initiated. Additionally, partners can earn incremental margin based on frequent-flyer style loyalty points […]

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360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions

360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]

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