By Brian Anderson, Associate Editor Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID. Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]
By Lance Speck, VP and General Manager, Integration Products, Pervasive Software What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]