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Helping Partners Optimize Social Media With ‘The 3 Es’

Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]

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Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts

More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]

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