GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner.
There are no prerequisites that need to be met in order to join the Channel Partner Program; once a company enrolls, new partners only have to refer customers to GigeNET and earn 10% commission based on the customer’s invoice on a monthly basis for the life of the account.
“Referring a client to another service provider is not something most companies take lightly. They realize their own reputation is on the line, as well as future revenue, if something goes wrong,” said Ameen Pishdadi, President and CTO of GigeNET, in a statement. “We value the vote of confidence and the trust our partners put in us with each referral and we want to reward them for this by consistently delivering outstanding value, performance, and service to each of their customers.”
New Relic, a software analytics company, has joined the Google Cloud Platform Partner Program as a technology partner for Google Compute Engine.
The integration of New Relic services allows Google Cloud Platform customers to have in-depth application performance visibility to help them monitor, troubleshoot and optimize performance for large-scale computing workloads on Linux virtual machines in Google data centers.
“Both New Relic and Google are committed to building products that are not only reliable but also accessible and easy to use,” said Bill Lapcevic, VP of Business Development at New Relic, in a statement. “Together, the Google Cloud Platform and New Relic are helping organizations shift their focus away from worrying about the health of their infrastructure and instead toward building better applications.”
Google has extended its Cloud Platform Starter Pack to existing New Relic customers, which includes a $2,000 credit for both Google App Engine and Google Compute Engine.
CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers.
With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies represent 10,000 VARs and agents across North America.
According to a company press release, the Master Distribution Program is available to Master Agents and VARs worldwide, and enables channel partners to leverage CounterPath’s interoperability program, hosted Client Configuration Server (CCS) platform and Bria product line to create a multi-tiered distribution system between CounterPath and end users.
Through the reseller program, which was unveiled in August 2013, partners receive turnkey customer support, in addition to personalized branding options such as usage of the client company logo, a unique URL and a dedicated cloud server.
“When creating the program the goal was not only to give us the ability to expand our reach, but also to give a variety of resellers the opportunity to offer their customers a great business tool and generate an attractive recurring revenue stream in the process,” said Bob Walton, Founder and CEO of BigContacts.
According to the company web site, the BigContacts CRM software was designed for small businesses that have outgrown basic solutions such as Outlook, Excel or ACT, but don’t want the cost and complexity of CRM solutions like salesforce.com.
ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release.
Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement program will ensure partners are “rewarded for their hard work,” according to Ken Royer, COO of ICCS. “Many of our partners have been looking for a program that allows diversity and combines the security of monthly payments with the flexibility of a lump sum payment when they need it.”
Jeff Good, SVP of Marketing at ICCS, added that the Retirement Program is the next step of improving initiatives for partners: “With over 5,000 business customers today, we take great pride in managing our agent partners, who are instrumental in helping grow our business. We are so appreciative of their hard work and wanted to introduce a program that continues to differentiate us in the marketplace, as well as attract and retain the very best telecommunication Agents.”
Visibility into partner behaviors and garnering insight into lead performance are common challenges channel-centric organizations face. During the 2013 SiriusDecisions Summit, Laz Gonzalez, Service Director of Channel Management Strategies, and Matthew Papertsian, Research Director at SiriusDecisions, discussed how organizations can apply the rearchitected Demand Waterfall to the channel. The annual event took place May 8-10 in San Diego, Calif.
Many suppliers still are lacking insight into critical areas of partner businesses, which can significantly impact overall channel lead performance. The session, titled: The Rearchitected Waterfall in the Channel, offered insights into how the waterfall can improve channel lead development and results. In addition, the session provided a variety of problems many suppliers face in managing their channel networks, and how the new waterfall can provide solutions to these issues.
There is an on-going discussion in articles, at events and in offices each day about the part that channels will play in go-to-market for the cloud form factor. Does it have a place? What is that place? What do cloud providers want and need? And is there any money in it anyway?
Resellers can all reflect on the “good old days” of strong margins on hardware, software and support; days when customers could not go online to easily compare pricing and source alternatives or visit the local PC World or Best Buy, and find business-fit IT products with in-store support and break/fix at a level that can work for them in areas of their business.
When you consider that Gartner predicts that 46% of all businesses will have more than half of their infrastructure in the cloud by 2015, versus only 3% in 2011, and IDC is expecting that 85% of new software firms created in 2013 will be cloud businesses, you realize this is something that you ignore at your peril.
For many corporations, developing a partner program is one of the most effective ways to increase sales and mindshare. This especially is true for companies such as AT&T that are seeking to team with optimal service providers that offer valuable, objective insights on identifying areas for improvement and building corporate strengths in a competitive marketplace.
VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers.
“We welcome VeloBit as an Elite member of the VMware TAP program,” said Sheryl Sage, Director of Alliance Programs at VMware. “VMware and our Elite partners are driving the convergence of cloud infrastructure and virtualization for our customers, enabling greater efficiencies and reliability. Through the TAP program, companies like VeloBit can extend the benefits of VMware cloud infrastructure to fuel transformation within customer environments.”
Featuring thousands of members around the globe, the VMware TAP program was developed to help provide skill and optimal business solutions for each unique customer environment. All partner solutions are accessible to customers via the VMware Solution Exchange (VSX), an online virtualization and cloud infrastructure marketplace, which helps provide a single point of entry for visitors to discover, evaluate and rate business solutions.