Tag Archives

Chasing The Elusive Return On Channel Investment (ROCI)

By Jim Somers, Relayware As summer begins to wind down, many of us kick into gear with that dreaded annual exercise: Budget planning. (Group groan) If you’re an experienced channel executive, you know the channel budgeting process can be arduous and downright painful at times, especially if your CFO calls you to the mat to […]

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Channel Incentive Program Best Practices

By Jim Sullivan, Director, Channel Sales, Kaspersky Lab North America  It’s no secret that we’re in a highly competitive market in technology sales. It takes more than groundbreaking technology and innovative products to make the channel sales engine operate. Vendors can’t afford to put an incentive or program in place and simply hope for the […]

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Microsoft Launches Surface Pro 3 Without Channel Strategy Change

Larry Walsh, Channelnomics  Microsoft Corp. has started a new war — the secret weapon is a sleek hybrid computer that supersedes the value of existing tablets and legacy laptops — and it’s choosing to open this new front without its reseller army. Today, Microsoft took the wraps off Surface Pro 3, a larger, lighter and […]

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Are Channel Incentive Programs Leaving Sales On The Table?

Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]

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Simplifying Local Marketing For Brands [Infographic]

Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns.  This infographic, courtesy of […]

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Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion

In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]

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MarketLive Launches New Partner Program

MarketLive, a provider of comprehensive e-Commerce solutions for retailers, has launched the MarketLive Connect program, a partner network of technology providers that extend the capabilities of the core MarketLive platform. Examples of technology extensions include retargeting solutions, social commerce integrations and payment solutions. MarketLive Connect was designed to take a multi-dimensional approach to partnerships. Eligible partners include […]

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Execs Share How HP Is Putting The Channel First

HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.  Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]

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Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting

The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.  Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.  […]

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GigeNET Offers Rewards For Referrals In New Partner Program

GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner. There are no prerequisites that need to […]

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