Channel Marketer Report

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Zebra Technologies Buys Motorola Enterprise Business For $3.45 Billion

In a move that will seemingly shake up the retail hardware industry, Zebra Technologies has entered a definitive agreement with Motorola Solutions to acquire Motorola’s Enterprise business for $3.45 billion in an all-cash transaction. The purchase, which was approved by the Zebra and Motorola Boards of Directors, is expected to be finalized by the end […]

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MarketLive Launches New Partner Program

MarketLive, a provider of comprehensive e-Commerce solutions for retailers, has launched the MarketLive Connect program, a partner network of technology providers that extend the capabilities of the core MarketLive platform. Examples of technology extensions include retargeting solutions, social commerce integrations and payment solutions. MarketLive Connect was designed to take a multi-dimensional approach to partnerships. Eligible partners include […]

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Execs Share How HP Is Putting The Channel First

HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.  Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]

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Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting

The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.  Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.  […]

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GigeNET Offers Rewards For Referrals In New Partner Program

GigeNET, a full service hosting and DDoS protection solutions provider, has announced the launch of a new referral channel program. With the new initiative, GigeNET will reward partners with a commission for each customer referral, while delivering service to referred customers without any participation required from the referral partner. There are no prerequisites that need to […]

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New Relic Joins Google Cloud Platform Partner Program

New Relic, a software analytics company, has joined the Google Cloud Platform Partner Program as a technology partner for Google Compute Engine. The integration of New Relic services allows Google Cloud Platform customers to have in-depth application performance visibility to help them monitor, troubleshoot and optimize performance for large-scale computing workloads on Linux virtual machines […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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BigContacts Introduces Reseller Program

BigContacts, a web based CRM software provider, recently implemented a partner program that provides clients with the option to resell BigContacts software under their own brand. Through the reseller program, which was unveiled in August 2013, partners receive turnkey customer support, in addition to personalized branding options such as usage of the client company logo, […]

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Leadspace Creates Partner Program For B2B Marketing And Sales Consulting Firms

Leadspace, a B2B social lead targeting solution provider, has launched a new partner program designed to help consulting firms specializing in B2B sales, marketing and the deployment of CRM and marketing automation platforms help their clients to effectively find, qualify and nurture leads. Consulting firms that partner with Leadspace receive early access to upcoming releases, […]

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ICCS Offers New Channel Partner Retirement Program

ICCS, a telecommunications consulting company, has unveiled a new Retirement Program for agent channel programs. The new initiative will offer agents a lump cash buyout option on the value of their commissions, according to a company press release. Designed to provide similar benefits as Social Security, a 401K, IRAs or other savings accounts, the retirement […]

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