Tag Archives
Seismic Helps Close The Content Gap With Channel Sales Teams
The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]
Zift Solutions Automated Lead Distribution Management Helps Improve Partner Pipeline Visibility
The Problem: Suppliers pass quality leads to partners only to see them disappear into the channel sales black hole without a trace. With limited or no visibility into partner lead activities, qualified leads are lost, opportunities vanish, partners disengage and frustration erodes what should be collaborative channel relationships. Together, these factors quickly undermine and can potentially […]
Act-On Inducts Four Companies Into Consulting Partner Program
Act-On Software has added four new companies to its Consulting Partner Program. The four companies — BrainSell, Faye Business Systems Group, Levementum and W-Systems — were inducted into the program as Platinum Partners, and are expected to guide and implement integrated marketing automation and CRM systems for new clients. As Platinum Partners, the four companies […]
Webinfinity Replaces Partner Portals With Personalized Online Experiences
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
Reseller BrainSell Adds Act-On To Its Offerings
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]
Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year. Salesforce projected Q3 of $1.365 […]
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
Vartopia Nova Helps Streamline Deal Registration
Vartopia, a provider of solutions for organizations in the IT channel, has unveiled a new deal registration platform called Vartopia Nova. The solution is designed to provide vendors with an end-to-end organization that enables them to better manage and operationalize the entire deal registration process directly from the Salesforce.com CRM platform. To reach their full […]
OptifiNow Helps Mountain West Financial Streamline Relationship Management
Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]
Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
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