Tag Archives
KiteDesk Combines CRM Automation And Social Selling
The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]
Vidyard Releases New App For HootSuite
Dana Harder, Senior Editor Video marketing platform Vidyard today has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration […]
Salesforce To Buy ExactTarget For $2.5 Billion
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the company as an appealing acquisition target for Salesforce.com. The transaction, which […]
Props To The Channel: Partners Of The Year 2013
Following is a recent post from Eloqua’s It’s All About Revenue blog by Amy Bills, Director of Alliances Marketing at Eloqua. We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year, and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing […]
Mobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]
Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting
Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]
The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment
B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]
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