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The State Of B2B Product Marketing [Infographic]

Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]

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The End Of Co-Op?

By Dale Taormino, Senior Director, Marketing and Strategic Alliances, CCI Editor’s note: As part of a special arrangement, Channel Marketer Report is publishing a recent article from CCI’s Channel Champion Blog.  We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number […]

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Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel

By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]

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CASE STUDY: Motion Computing Promotes Education & Evangelism In Partner Programs

  Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]

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