Channel Marketer Report

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DataGravity Unveils Early-Access Channel Program

In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has created a new program that will offer partners insider access into the company’s solution.  DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise […]

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Triad Reaches ServiceNow Preferred Partner Status

Triad Technology Partners, a cloud solutions provider for enterprise IT, has achieved ServiceNow Preferred Partner Status,  a designation that recognizes Triad’s investment in training and certification programs to provide high-quality ServiceNow implementations. “Preferred Services partners demonstrate proficiency and expertise on the ServiceNow platform to successfully implement IT service automation more efficiently and effectively,” said Tom Moore, […]

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NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle

NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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MyITAssessment Helps Connect End-Users To Channel Solutions

The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at […]

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Dell Completes Acquisition Of Quest Software

Dell recently completed its acquisition of Quest Software, an IT management software provider. As a result of the closing, which was finalized on Sept. 28, 2012, Dell reported that it will be able to strengthen its end-to-end IT capabilities, and empower customers to improve their Dell technology investments and IT infrastructures. Quest Software stockholders approved […]

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Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel

By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]

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New Study Points To Evolution In IT Channel Partner Programs

A new study released from CompTIA has reaffirmed the growing influence of cloud computing and managed services.  Findings from CompTIA’s Second Annual State of IT Channel Programs study has revealed 63% of IT firms will focus on establishing cloud-based delivery models within the next year. Additionally, 46% of companies are moving to a managed services […]

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Cisco Study Reveals The Current State Of IT Cloud Migration

The growing prominence of cloud computing and cloud-based solutions is coming more to the forefront, especially within the IT sector. Although industry benchmarks have pointed to this transition to the cloud and managed services, new research from Cisco indicates that IT decision-makers are facing an array of challenges during their transition to cloud-based applications.

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Microsoft Revamps Certification For The Cloud

The growing impact of the cloud is shaking up the way OEMs, manufacturers and vendors do business. As a result, organizations must arm partners and team members with the training and resources to follow suit, and make the transition successfully. On April 11, 2012, Microsoft announced that it revamped its certification program to directly address […]

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