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The New Rules Of Predictive Analytics: CMO Edition
By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]
EQ Works Launches New Agency Partner Program
EQ Works, an agency that focuses in targeted mobile, social, video and online advertising recently launched Agency First, a partner program designed to extend digital media buying capabilities to agencies that don’t have in-house expertise. Agency First was created to help empower agencies to deliver robust media buying solutions. Using the EQ Works’ proprietary platform, small- […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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