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Tag Archives

Driving National Campaigns To The Local Level [Infographic]

Using location-based, targeted campaigns, national brands can reach current and potential customers more effectively. However, there is a series of challenges many organizations face. This infographic from Balihoo spotlights these obstacles, as well as potential solutions, helping organizations optimize their localization efforts.   

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ChannelEyes Offers New Ways For Vendors, Partners And ISVs To Connect

The Problem: More channel players are turning to social media to build relationships with partners and end-users. While sites such as LinkedIn, Twitter and Facebook provide an open forum for vendors to share information, announcements and resources with partners, these sites may not be the most efficient way to get heard.   The Solution: ChannelEyes was […]

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Partnerpedia Offers Platform To Build Partner Ecosystems, Drive SaaS Growth

The Problem: More organizations are noting the benefits of making enterprise applications, data and resources available in the cloud. In fact, recent research from CompTIA indicated that 63% of IT organizations are focusing on establishing cloud-based delivery models within the next year. However, once organizations make apps and cloud-based services available to end-users, how can […]

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New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs

The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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