Tag Archives
How To React To The Changing Landscape Of Online Video Consumption
By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]
Wistia Helps Accelerate Video Creation And Deployment
The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]
How To Optimize Your Video Marketing For Lead Generation
By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts. With 80% of Demand Gen survey respondents citing that they prefer […]
Vidyard Helps Turn Video Content Into Sales
The Problem: After producing video content, marketers typically share it through social channels, and look to YouTube views as a vague indicator of success or failure. But without any real insight into your video’s performance this is not a sustainable, data-driven marketing strategy. How do you know your video is working to attract qualified leads […]
Vidyard Releases New App For HootSuite
Dana Harder, Senior Editor Video marketing platform Vidyard today has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration […]
Vidyard Launches Integration With HubSpot For Video Marketing Analytics
Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual […]
ScanSource Releases New Services Group, Expands Reseller Support
ScanSource, a value-added distributor of specialty technology products, has announced the development of the ScanSource Services Group (SSG), a new business unit within the organization. The focus of SSG will be on the planning and execution of custom value-added support programs and partners from the company’s reseller partners, according to a company press release. […]
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