By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.
By Rob Rae, VP of Business Development, Datto Business data has evolved; the information that used to live only on a server at a company site has gone everywhere. Today, enterprises or their channel partners are managing data from on-premise locations, within the cloud, in virtual environments or in the Software-as-a-Service (SaaS) applications they use […]
Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. […]
Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]
More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]
Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]
Through a survey of 100 marketing professionals from national brands, Balihoo uncovered that 39% of respondents believe it is critical to be able to direct consumers to nearby locations to purchase products and services. Want to know what’s making these brand marketers tick? Check out this infographic, which outlines the key findings from the Balihoo […]
By Jon Whitlock, Senior Director of Channel Marketing, Kaspersky Lab North America In 2015, Kaspersky Lab is ramping up its investment and commitment to partners, and I am deeply involved in the revamp and all its moving parts. With all the ins and outs of structuring a partner program top of mind, here is what […]