Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies
Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]
Honeywell Building Technology Implements PRM Platform To Support New Channel Program
Honeywell Building Technologies has launched a new partner program to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners. The Partner Catalyst Program takes the best practices from established partner programs that Honeywell Building Technologies brands and businesses have operated over the years and unifies them into […]
Vertiv’s New Partner Portal And TCMA Tool Address Channel Demand For Digital Marketing Support
Recently promoted to the position of Director of Channel Marketing at Vertiv, a critical digital infrastructure provider, Song Lu is leading a program that strives to empower the company’s partner ecosystem with robust demand generation support. In a recent conversation with Channel Marketer Report, Lu commented that partners are leaning into Vertiv’s channel marketing program, […]
4 Proven Practices To Navigate Channel Marketing Challenges
By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]
Netskope Boosts Channel Marketing Support With Launch Of New Partner Program
Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure […]
Impact.com Acquires Pressboard, An Analytics And Reporting Platform For Branded Content
impact.com, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue. impact.com’s partnership management platform supports the way B2B and B2C businesses […]
360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions
360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]
Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise
B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]
CRN Parent, The Channel Company, Acquires bChannels, A Global Partner Marketing Firm
bChannels, a global channel marketing company, has been acquired by The Channel Company, the parent of CRN. The deal expands The Channel Company’s digital marketing services, adding 150 employees focused on digital marketing services in the United Kingdom, Spain, Malaysia, U.S. and Australia. bChannels maintains a database of 660,000 partners in 208 countries, and supports […]
Three Ways To Help Channel Partners Market And Sell Subscription-Based Products Or Services
By Jeff Chancellor, VP, Global Ecosystem Success at Sage Businesses have gone above and beyond for their customers over the past two tumultuous years. From the growing pains of scaling rapidly to conducting fully remote business operations, companies have had to be incredibly agile in order to remain effective. Part of this agility has included […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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