Channel Marketer Report

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DivvyHQ Helps Streamline Content Planning And Production

The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]

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The Anatomy Of A Successful B2B Sales Email [Infographic]

Email has become a key communication channel, sometimes replacing traditional phone conversations and face-to-face meetings. But with 89 billion business emails being sent every day, how can sales professionals stand out in crowded inboxes and pique prospect interest? This infographic, courtesy of SalesStaff, offers tips and best practices for crafting a compelling initial email and following up […]

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ChannelChat: Make The Most Of Your Incentive Programs

Incentive programs have been integral to the channel for years. However, vendors still are struggling to boost partner engagement and overall loyalty. During this video podcast, Daniel Hawtof of Blackhawk Engagement Solutions discusses these challenges, and offers a series of best practices to help vendors improve their incentive program design, testing and optimization.

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Infinio Expands Brand Reach With Tech Data Partnership

Infinio, a company specializing in virtual data storage performance services, is partnering Tech Data, a wholesale technology product and services distributon in an effort to expand its reach. As an Advanced Infrastructure Solution (AIS) partner, Infinio is positioned to extend its storage acceleration solutions to companies worldwide that belong to the Tech Data partner network. The […]

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QuotaDeck Uses Crowdsourcing To Make Sales Introductions

The Problem: Today’s buyers are looking for more personal and relevant engagements with solution providers. As a result, traditional tactics such as cold calling no longer hold much weight. Instead, buyers are looking to be introduced to industry experts and thought leaders through their personal connections and social circles. The Solution: QuotaDeck is a B2B sales […]

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5 Best Practices For B2B Mobile Commerce [Infographic]

Currently, mobile traffic accounts for 16% of all B2B site traffic. However, this number is expected to increase as more B2B executives use their smartphones and tablets to access content and research potential purchases. This infographic, courtesy of Usablenet, offers five best practices to help B2B organizations prepare for the mobile movement. (Click to enlarge.)  […]

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Rethinking Channel Strategy For The Internet Of Things

By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]

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CVidya Partners Hortonworks To Expand Big Data Analytics Platform

cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]

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Impartner Helps Vendors Leverage Channel Performance Data

The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]

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