Channel Marketer Report

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eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’

By Brian Anderson, Associate Editor  Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID.   Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]

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Creativity Drives Demand For Channel Partners

By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]

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How To Effectively Use Visual Storytelling [Infographic]

Buyers have access to more information and content than ever before. In order to stand out, businesses don’t just need great solutions and technology, but also a compelling story developed with copy and imagery. By establishing a strong narrative and message, businesses can consistently develop compelling content that truly resonates with buyers. This infographic, courtesy […]

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CCI Unveils Partner Investment Lifecycle

The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.

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Brightcove Helps Improve Video Marketing Results

The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]

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The Changing Face Of Co-Op Marketing [Infographic]

Nearly two-thirds (65%) of local businesses participate in digital media co-op programs, up from 40% in 2012. However, there is a significant knowledge gap between these local businesses and the large brands they represent. In fact, 50% of brands believe local businesses don’t understand digital marketing. This infographic outlines results from a study developed by Borrell […]

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From First Day To First Sale: Developing A Successful Onboarding Program

By Jon Whitlock, VP, B2B Marketing, Kaspersky Lab North America Partner onboarding is one of the most important steps in the channel partner-vendor relationship, and as is the case with most relationships, first impressions are everything. A poor onboarding experience can hinder a new partner’s success, make the vendor question their investment in the new […]

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The New Rules Of Predictive Analytics: CMO Edition

By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]

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