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The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information on potential solutions and services, as well as business trends.
While vendors and their partner networks are recognizing that social media and content marketing are the new must haves for sales and marketing success, there is a clear disconnect between channel-wide goals, and overall training and capabilities to drive engagement and sales via these channels.
Social newsletters, however, allow organizations to connect the dots between social media and blogs, creating a new opportunity for channel engagement.
Register for the webinar titled: The Role of Social Newsletters In The Age Of Content Marketing to learn how organizations across the channel can optimize social engagement and blogging with social newsletters.